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August 2021 Q&A Call #2


Great call today! 

We focused on three things - 

What I look for in videos.

Four things I look at:

-Do you look as good as you can?

(Framing, Are you aware of the platform?, Lighting, Do you sound good?, Are you looking in the right place?")

-How does the hook feel?

-Do I understand you? How clear are you?

-Where do I go next? What's the call to action?

***

The Four Levels of Awareness (The Buyer's Journey)

1. Not Aware - short videos

2. Aware of the problem, not aware of the solution, not aware of you - videos can be more specific, a little longer, more in-depth

3. Aware of the problem, aware of the solution, not aware of you - Get very specific with the problem, they will watch videos that are longer

4. Aware of the problem, aware of you - teach and go as long as you need to, but no longer

***

Two types of 4-pack videos you can create

Foundational videos

Backstory

Two problem-solving videos

Call to action

(or 4 problem-solving videos)

***
Lakshmih's example

Works mostly with women - to feel better

Topic ideas

relationships

family life

stress at work

anxiety, depression, panic attacks

Examples:

"You're not alone."

"I don't know what to do. I feel like I'm going crazy."

How can a therapist and healer help keep the panic attacks away?

What does a session with a therapist.healer look like?

Why we cry during our sessions - and why it's a necessary thing

problem, solution, transformation

HOMEWORK:

Come up with four topic videos and post the videos in the Facebook group. Extra credit: Describe the videos in a video you post to the Facebook group.

Special bonus call script-writing session: Tuesday, August 17, 2021 at 1 p.m. Eastern.

TRANSCRIPT:

speaker 000:00:00Recording. Okay. And our call number two is today. So, so excited to see you. And I love seeing your videos, honestly, like, did you guys watch each other's videos? If you haven't have, take a moment and, and respond and watch what I've noticed with our cohorts is that when you know, people within the cohort are really going to be more inclined to respond to your videos within the cohort. Sometimes you'll get some other people coming in, but they don't feel like they know you as well, but they will, as you do more videos. So I see it happen all the time, and this is a smaller community than it would be like if you were posting in somebody's huge 40,000 person group, these are real people who are watching your videos and here amongst us, you all know each other. So please feel free to comment and say, Hey, great job.
speaker 000:00:55And I want it. I want you to know that I love everything you're doing, but I also know that you're looking to me for some advice. So I always want to do that. And I don't want to diminish anything that you're doing because it's all great work. And we're all at different levels. And I want you to know that too. Like we are all at different levels. When I started many, many years ago, it was the first time I'd ever done any video. And I was on camera in front of tens of thousands of people for TV. I don't recommend anybody doing that, but here you have the opportunity to get better at your craft and that's what we're doing. And so I only, when I share things, please, no, I don't say it to like knock anything down, but I'm offering some suggestion and I do the same thing for my own videos.
speaker 000:01:52And I take suggestions too. So people always tell me stuff, my mother, especially Cheryl, you shouldn't wear this. So we all get it and you choose what you want to take from it. And so what I wanted to do is I wanted to do a couple of things. I T we're going to do questions just like we did before I wanted to start off with some wins. So let's start off with some wins. Please put them in the chat while I kind of go through what I'm looking for when I look at videos. So in the question section of module one, you pretty much see it. There are checklists in there for you to look at when you go through the module. And you're like, okay, well, is my, does my video have this as my video have that? But I always, I think it's kind of interesting to see kind of what I am looking for or what anybody is looking for when they're seeing a piece of video.
speaker 000:02:46So please put it in the chat, your win. And let me just share my screen real quick and, and just use the whiteboard. It's just, it's easier for me to do that. And let me know if you don't hear something or see something, but, but the reason I opened my mouth, I mean, cause I'm not the kind of person who's going to just be like, Hey, you know, your hair looks bad and that color you shouldn't wear it. Like I would never say that, but I also know that other people are looking at certain things. And what I believe you're in this program to do is to, to be the best you can be. We're not looking for film level quality. Although some of you I think can achieve it, but that's not what we're looking for. We're looking for you to look the best.
speaker 000:03:34You can sound the best you can and reach the right audience in order to reach a goal, right? Maybe it's a customer client, maybe it's for your organization. Maybe it could be for a whole host of reasons. But to me, the goal is to look as good as you can sound as good as you can and hit all the right notes in your video. Right? So that's what I'm looking for. And so when I am nitpicking or I feel like I'm, you know, saying even I'm like, really can't you just let it go? No, because I want you to think about these things as I do when I'm creating video. Like, so for example, when I get off this call, I'm going to shoot a video with my iPhone and this right here. Do you see that plug drives me insane? I'm going to get rid of that.
speaker 000:04:16I can't do it now because I'm using my zoom camera, which is fine. All of it's fine. Does, is it going to, is it going to hurt anybody? Nope. Will anybody notice maybe will it be bad? No, but I want to make sure that you know what I'm looking at. Okay. So this right here drives me insane. So what I'll do is I would crop it out in some way, shape or form, or they move my desk. Whether I move my tripod, whether I move my camera and I'm like looking, because this is the only thing I've got control of, it is the only thing. So when you're looking at framing, I want you to be the anchor of your shot. So for all of you, I want you to be the anchor, which is why I want you to shoot horizontal video unless you're shooting for Tik TOK, which I don't think you guys are.
speaker 000:05:07And if you are, that's cool. But if you are shooting for anything else, shoot it horizontally. So you have the chance to repurpose it for something else. Because when you shoot it vertically, then you really, you have to, it's really hard to make something vertical landscape. Like it's really hard to do that. You can do it, but your face is all distorted. And I'm like, so just shoot it horizontally like this anyway. And you just, you have a lot more options. I like options. So, okay. So when I'm looking at a piece of video, I'm just, I'm honestly trying to figure out the question, figure out the answers to these questions. Do you look as good as you can? Not great English, sorry, but are you framed properly? Okay. So look at your framing. Are you, I mean, if you, do you mean to be in this part of the screen and you might because you want to like point at words or something here.
speaker 000:06:08Totally fine. But typically if you are shooting a video for a client or you're shooting a video for some, some YouTube, like if you're shooting a video where you know the person or you think, you know, the person be the anchor of your shot, get in the middle and own it, like be right here for it. Okay. So do you look as good as you can? And I'm focusing on several things in this area. Are you framed properly? Are you using, are you, are you aware of the platform? So like again, if you're on YouTube, please horizontal Facebook horizontal. If you're on tick tock, tick tock, pretty much tick-tock in Instagram. Yeah. You can be a vertical, although you can also be horizontal in which case, then you can repurpose it in more, in more places. So I just, I like to, and also TV is TV is horizontal too.
speaker 000:07:05So if by some chance, this happens, by the way, if you shot some video and the TV station reaches out to you and says, Hey, do you have video of that? I can use, they'll use it. If it's horizontal, just makes it so much easier for them and just let it be easy for them. And then you can get featured a lot more quickly. Are you lit well lighting. So are you facing a light? Do you, or do you have light coming into you from the side? I'm such a nitpicky person about this, but overhead light does not make you look good. So don't do it. I will. I can't even tell you how many, like it's usually fluorescent. So even if you're a little darker, which is not a good thing either, I'd rather have you darker than having the fluorescent light coming down on you just play with it.
speaker 000:08:02Sometimes your cameras do different things that give you a lot more options. Like, so for example, this camera I'm using right now. It's a C nine 20. It's a lodge tech C nine 20. And I'm wearing lipstick, which is too dark with this camera. But when I don't, for some reason, when I'm not wearing lipstick on this camera, it looks better, but I have to wear lipstick and other places. See? So your, your camera does have a bearing on what you can show up in maybe a different color shirt or a different necklace choice or earrings or whatever, or lipstick, even. So I wouldn't, if I was to shoot a video with this camera, that was going a bunch of places I would take off my lipstick, which would be not, I would not do that in any other place. Okay. So is your lighting good?
speaker 000:08:53And you know, I didn't, I didn't touch on even clothing, hair, and makeup, but do you look as good as you can there? And I don't mean like professionally done, although I'm just because these are more real videos. You be you. So I want you to be the way you would show up. If somebody saw you at the grocery store, that's me. That's again. That's me. Like when you see me at the grocery store, you're going to see this go to bed. Do you sound good? How is your audio? And I loved your microphone, Cynthia. I loved it. It really did. It sounded really great. Next time. Put the microphone under your shirt and clip it at the top. So hide the mic. They know you have one, they can see the clip, but let's hide it. Let's just like, make it seem like it's not there even though it is.
speaker 000:09:42So take it under your shirt and clip it up at the top right there. And are you looking in the right place? So ginger, you had a question about that and we can delve into that later, but are you looking into the camera? So right now I think I, well, I think I've, maybe I mentioned the other one. I'm looking at you guys right now. So I'm looking at Cynthia. Now, I'm looking at Lakshmi, looking at ginger. I'm looking at you guys right now, and I know that you are not seeing me look you in the eye, but I'm looking at you in the eyes. So that's good enough for me and this isn't going anywhere other than to us and our community. But if I was trying to address you and I really wanted you to understand a point, I would look into the camera and if you're not sure where that is, I want you to record it.
speaker 000:10:30I'd love for you to record yourself and watch it back because there's a, there was a woman in the, in the bootcamp months. It's just years and years ago, months, many months ago. And we just couldn't get this. We couldn't get it straight. I'm not sure what it was. It could have been, she had an Android and sometimes it's hard to know when an Android, I think where the, where the cameras are. It is a little, I think, easier on an iPhone, I think. But sometimes on the Android, like they, I don't know. I can't even, I don't even know. It's like, you can't even tell. And so sometimes you have to test it and she wasn't using a teleprompter. We couldn't figure it out. And I don't know if we ever did. And then, well, I'm not sure exactly what she did. I'm not sure if she started, she might've stopped creating video.
speaker 000:11:15And I don't want that to happen to you because it's a simple fix. Once you find it, start using it more often and look in that place. And if you, if it doesn't look like it's the right place, it doesn't matter because you just look where your eyes are. Once you watch the recording back. Okay. Are you looking in the right place? Okay. So that is, that's kind of the first thing I look at. That's the first thing I'm nitpicking about is this part that is easily fixed. Any questions about that? Okay. The next part is, how does the hook feel? So the, is the part that gets you in. Like that gets me wanting to watch is the difference between my kids who watched this guy named dude, perfect. Like on YouTube, I, you all are laughing. So maybe, you know what they do.
speaker 000:12:10I don't even know. It's a bunch of guys and they do crazy things. They're listening to me. But anyway, I'm not watching that. And I don't want to. So no matter what they say or how they hook me, it's not going to happen. However, for them, they just open their mouth and they're watching for like hours. So for me, I want us to be really clear about who you're trying to hook. Like if I try to do a video where I'm trying to get my sons to like, listen, nothing I do is going to matter. However, what we want to do is we want to find the right people, right? So if I'm talking to business owners, I'm talking to experts, I'm talking to coaches and consultants. Then what I say is more likely going to be something they're going to want to hear. And so that's what I'm thinking about here is how does the hook feel? And I can imagine myself as your client or customer in the way that you're talking, even though I may not be your client or customer, I can imagine. And this is where I, this is where I want you to sit as well. Is how does that hook feel? How are you getting me in?
speaker 000:13:14And do I want to keep listening? Do I want to keep listening, not trying to get my 18 year old son to pay attention, not trying to get my husband who doesn't care. It's hard for my husband to focus on me either. So, you know, in terms of my videos, but someone who is your person, how does that hook feel? Okay. And this is important. Cause sometimes I, I get really, I really get into this. Do I understand you? Okay. Do you want that's? I mean like I'm a, I'm like eight, like, because my background is in journalism. We have focused for years on focusing our language on a very simple level. And so if I get confused, I'll let you know. If I get confused, I will let you know, because I'm pretty sure somebody else would be confused. And if they're confused, they're leaving.
speaker 000:14:17Like they're just not, they're not coming back. And so sometimes I get really into the weeds with this. Do I understand you? I don't understand it. It's too much. It's just too much. There's too much happening. And I think a lot of people, a lot of people do that. Like we, we feel, we love our subjects so much. I'm gonna throw everything at you at once. But then me as the audience member, I'm like, stop. I just, I just need one piece of it. I just need a little bit, I need just a little bit. And then the last part of this is where do I go next? That's it. These are the, are the four areas that I look at in your video. If I'm looking at your video and you got me, like you got me at the hook. I totally, I love you.
speaker 000:15:01I love what you've told me. You can say goodbye and watch my next video. That's fine. But, and you could say goodbye and that's fine too, but is there a next, so like if I see you on YouTube, it's pretty clear that I can go back to your YouTube channel and you know, watch some more videos. It gets pretty clear if I find you on YouTube, if you have a system where you're sending a video to a potential client and you just send a video that says, oh, and you know, now with these three steps, you'll have a better video. And I just leave it at that. Like, what are they going to do next? So where do they go next? If it's a YouTube video. Yeah, that's fine. I mean, you could tell them to subscribe, watch the next video. You could point everywhere. You could do anything. It's a little more forgiving because of the platform itself. But if you're sending a video to a client, what do they do next? So make that really clear either in your copy, like in the email or in the video itself. So those are the things I'm looking for. Any questions about that? Yeah. Ginger, please.
speaker 100:16:06I just want to clarify what you mean by word. Where do we go next? You're you're talking about a call to action, right? How do I do, why do I, as the viewer do exactly with you, the person who sent me the video, okay.
speaker 000:16:20I have to be buy my stuff. Like it doesn't have to be work with me today. And in many cases, it's too soon for that relationship to happen. So it could be, watch my next video or it could be, Hey, did you like this video? Send me a question or a comment through email. Like, I mean, depending on how you are using the video itself, where do I go next? Yes. I'm going to write call to action. What is the call to action? And again, the call again, the call to action can be a whole lot of things and we can discuss what that is, but what's the call to action, but there has to be something otherwise again, we, you know, how clear is it? What do we do? Like if you tell me some great stuff, like if ginger, you tell me all this great stuff you were, you were saying about the social media and overwhelm and, and I'm like, well, what's next?
speaker 000:17:17I am overwhelmed. What do I do next? Are you going to get on the phone with me? Will you do it? Will you take it over for me please or not? So what does that next step? It doesn't have to hit you over the head either. It doesn't have to be buy my stuff or else it doesn't have to be any of that. It could be, Hey, I've got a three video, a three-part video series coming up next week, look for it. Then it could be any, I mean, it could be any or, or, or it could be any of the, all of this. It could be anything. What has gotta be something, any questions,
speaker 200:17:47Cheryl? I just have a quick question. So I worked glasses. So when I'm taping, I usually don't have my glasses on, but what is your take on glasses? Because now I have the blue light tint that, you know, the ophthalmologist recommended because we're watching screens all the time. And it seems like it's a distraction. Like even when I see myself on, on, you know, on camera, when I see that blue light in it, is it best to just not wear my glasses? Or what's your take on it?
speaker 000:18:18If so, but you wear glasses, right. And you need them to see, right? Yeah.
speaker 200:18:24Like if I'm doing, like, when I did the, the, you know, when I did the video, I just, I didn't use notes or anything, but if I'm presenting, which I do sometimes with webinars, I need to be able to see. And, and I actually have another pair of glasses by older ones that don't have the blue lights. So you don't see that reflection. And typically what I'll do is just wear those. But I'm thinking for like videos, I'm hoping that you know that I won't be reading. So
speaker 000:18:53Yeah. So, okay. If you can avoid them, makes it easier. Okay. Everything else can be changed. Everything else can be changed with lighting. So for you, I noticed your video was a little low. So when we're talking about framing, I want you to try this. Just try to lift your camera up. Do you have a tripod where you, I think you,
speaker 200:19:13They don't have a tripod. Actually. It's funny. When I, when I, when I, when I recorded March, I was actually holding my phone. I know, I could tell,
speaker 000:19:23I have a sixth sense. I can tell. So don't do that.
speaker 200:19:29I know I was like my next one. I won't do that.
speaker 000:19:33I mean, if you're going to do it, make it obvious. Like if you're going to be recording on your phone without a tripod, make it super obvious. Like I like to, oh, okay. The master of the obvious and like walk around with it. And so I have teenagers in my neighborhood and I watched them all the time and they they're on tick-tock and all of these be really good at raising your camera higher than your eyes. Okay. Good at that. So that will help a couple of things. First of all, it'll help you through glare. Most likely if you are recording, go on your phone and you're walking. You're probably not going to wear your glasses, right. Probably not. Right. But that will help in a lot of ways, raising the camera just a little bit will, it's just, it's more flattering and it, it just, it's not enough set, right?
speaker 000:20:29It is more flattering. And with the glasses issue, it will help you. Now, if you're like, so for example, your, I can see you're looking down, right? If you were looking at the camera right now, Sylvia, you're looking down. I can tell you are. So if you are able to get a couple of books, even while we're on this, get a couple of books and put them under your computer or a shoe box or something like that. Let's just see the difference in that. And when you, and I'm not, you know, I don't suggest you buy a whole lot of things. I have a buying guide in module one, if you haven't seen that, I have a buying guide. Some of the things I do recommend, if you do have a budget of some sort, the number one thing I would get as a microphone. Like the one that, that Cynthia got is a, is a clip onto your phone, right? Yep. It's a, it connects to your phone.
speaker 200:21:18Yeah. So the lightening rod.
speaker 000:21:22Yep. Yep. It's my favorite microphone. Like it is my favorite one. The second thing I recommend recommend you get is some sort of steady thing. Like if you're doing zoom videos, you probably don't need it. Cause you're using your laptop. But the second thing is a tripod because I've got one right here because that, you know, that way you don't have to like figure out how to get your camera steady and you don't have to hold it. And if you, if you do want to hold it, like, I don't want anything to stop you from creating videos. So I want you to keep doing it. Just make it super obvious, walk
speaker 200:21:57A little bit, raise it up.
speaker 000:21:59Just pretend that you're old neighbor. Like she's really good at it. Like they've got this thing mastered, like do, it's like a thing of beauty. Like they walk around and look up. I mean, it's like, it really is just watching them. I know you probably have teenagers around you in some cases, just watch them when they're shooting videos because it's good. It's really good. And I'm teaching you how to do that same thing right. For your glasses. The other thing is when you, if you see the glare, get a light on you, so you have an overhead light on as well. Right? Sylvia. I can see you. Yes. I'm
speaker 200:22:35At my desk. I'm in my dining room that I converted my office.
speaker 000:22:39So the next time, turn that off. Okay. Yep. Lamp. So I have, because
speaker 200:22:47I'm facing a window, you know,
speaker 000:22:49Let me see what it looks like when you're looking at your window. Okay. If
speaker 200:22:52I just turn my light off. Yep. Okay.
speaker 000:22:55So I have a light, you know, but you can use a lamp and just sit in front of a lamp and that will give you a lot of what you need. So did you raise your camera, Sylvia? I did do it a little more. Do it a little more and then lower the lid just a little bit.
speaker 200:23:16Okay. Raise it a little bit more.
speaker 000:23:20Huh? Let me just see what that looks like. So we're playing around a little bit with it and I can tell that that's better. You might need a little extra light, just like ginger might need a little extra light on your right side. Okay. Might maybe I'd like to see it, but so if you could flip around that light that is behind you ginger and see what it looks like on you, but so lower the lid just to touch like this. Do like one of these things. Me Sylvia
speaker 200:23:51Like this. Yep. Okay. Yeah. Is that better? Is better. Okay. And so should I get maybe a ring, right? Ken? Yeah. You can on the right. Okay. Okay. Okay. Yeah. Not just turn that light off on top. You know that one and this is probably the best place in my house for me to shoot at the video that I did. I actually did it in my bedroom and I just, but is, yeah. So either one of those two places
speaker 000:24:22Just watch your light. So again, do you look as good as you can? How does the hook feel? Do I understand you and where do I go next? Just, just think about those four things when you shoot your video and it will, it will feel better. Like it really well because you'll have somewhere to go. And so when I respond to your videos, please know, that's where I'm coming from. Like I'm I, and, and that's, and as we all get better, we'll be looking for more things. Cause everything changes because then I'm going to want your emotion and then I'm going to want your feelings in them. So let's, let's work on these basic things first and then I'll work on the next level of that, of that next. Okay. So Sue, Cynthia says did my video without notes. Yeah. Awesome. That's a win for me.
speaker 000:25:11I was trying to craft my impromptu speaking. That's awesome. I know you did Toastmasters, didn't you? I loved your energy. So good. Ginger keeping the video to two minutes. You don't have to keep it to two, but you did. And it was great. And you so polished. It was so, so good. Sylvia said my video was first take, although, prepared to do more. I felt more relaxed thinking. This is just a practice. Yeah, really good. Really, really good. And see, I love your, the way you are framed right now is really good. The problem with using a window light, which I have too is sometimes it gets too bright. So you have know, you might have to decide when you shoot your videos. Otherwise it might be too much. So like I, for example, know that my best light is at like 11:00 AM to shoot videos here. So I pass my window, by the way, Lakshmi said that her, when was it, she was herself. Love it. I love it. And that great that you are just you. And I think was it you'll actually that said that you did 10 takes awesome.
speaker 000:26:19I mean, nobody knows how many takes anybody else has ever done. And I would say it could be hundreds before they actually created a video that they published, which you all did just in our group. And you know, no one else is really going to see that unless you post it somewhere else. But, but this is a huge accomplishment, just a accomplishment. So as we, as we move into this next session section positioning, I want to ask you some first. I wanted to ask you your question. So let me know what questions that you have. If you were able to watch the module. Great. If not, you can watch it after it's like 10 minutes long. What questions do you have about positioning? Because our homework for today is to create, to create four video topics for, because remember the goal of this program itself is for you to create either your first four or your next set of four videos that you can start using for your business or your job. So if that's the case, we need to come up with topics and what are they? So I've got an exercise unless you have a quote of a specific question you want to ask me next to me?
speaker 100:27:37I have a question prisoner to Jinja. I'm sorry, ginger. I couldn't figure out how to all of a sudden, right. To everybody. So just like you did, the Sylvia would love to know if my lighting is okay. And if my camera looks okay, and if I'm sitting course, I'm sitting at the dining table, which is the only place I really have in the house to do this. I have to move around, but I would love to go to those feedback. I'm always a little bit insecure about whether I'm within the camera's too low or whether it's too high. I don't think it's too high or whether it's too low.
speaker 000:28:08Okay. So first of all, I wouldn't change a thing of yours. I think you look great. I think your lighting is great. I would. Oh, you do awesome. So what you would do is, you know, how had Sylvia do this thing right here? You both lower it just a little bit. I am. It's not what I wanted to make sure is your, your head does not get cut off. So as long, like you're, I think you're perfect right there. Okay. Period. Like I just, I wouldn't do anything else. You may consider getting a microphone at some point.
speaker 100:28:41The sound. Yeah. That's I have a, I have a microphone for my phone, which it didn't work so well on the phone phone. Yeah. So I think I need to get a microphone for the computer.
speaker 000:28:53I don't want it to stop you from creating. I really don't. It's not, it's not so bad. And I would tell you it's not so bad where I'd be like, oh, she needs to get a microphone more. It's like, if you do a lot of you start to do a lot of these, get a microphone. It's like a really good
speaker 100:29:12Investment. But I think I'll get one because actually general I'm not a loud speaker and that, and I'm much more comfortable. And I know you said this thing about the, we need to be more than we are in energy-wise and I can do that, but I can't do it the whole time. So I think I will get a microphone just so that I can be heard because it would be a shame that it would come across as too soft and too, I dunno.
speaker 000:29:40No, no, no. I'm with you. I'm with you. So I, over the years, I've had all kinds of vocal coaches. I've had all kinds of people pick apart me on camera, which is awesome. It's not, but that's part of what it was my job. And that was their job to tell me what to do. It's not a good idea to push your voice. So when I, and I want to make sure that I am clear on that. I have to, I have to explain that. So there's a difference between there's a difference between showing energy on camera and pushing your voice to be more impactful. That second part is not good. Cause that's gonna hurt your vocal chords. Like I'm not a vocal cord co. So what I guess what I'm saying is the microphone. Shouldn't not make a difference for you. I want you to have it because it will get rid of the echo slight echo that you have.
speaker 000:30:39That's not, it there's a difference. Like even that hurt what I just did. Like, so don't do that. It's more an energy from here. I guess. I'm not like a, a vocal coach in any, in any way, but it's not here that has any impact. None. So the, the loudness how loud you are has no none, but what does have, it is kind of what is really from within, right? So it's more like your intensity with how you come across. So, so I want you to, this is 1 34, so right around 27 minutes, lecture me. I want you to look at how you came across on camera in that time, because that's what I want you to replicate you on camera just now. Okay? Okay. So I hope that makes sense.
speaker 100:31:41Okay. Do you want me to go back to this moment
speaker 000:31:43And I want you to watch you on camera. Okay. Just a few minutes ago, whatever that was 27, 28, something like that, because that is the you, I want to see that's you that's you. So at least I think that's what, that's what you are. We just met, but that is the you that I see. I think that's the you that we see you being smiling like smiling is okay. And, and one thing I know that we have some serious topics that we talk about, especially you like, especially you, but that doesn't mean you don't have to show happiness, I guess is what I'm saying is, is I know what you, I know you have serious subjects that you deal with, but you can be, you can be, you, you be the smiling, you any other questions? That was great. Thank you now. Okay. So let me go through this, this exercise as we come up with four topics, because it is, let me close this up.
speaker 000:32:48Okay. So you see this, I'm going to copy this. I'll put it in the notes too. I'll put it in the notes of our call recording. So you have this, but I'm going to delete this and then start over clear all drugs. Okay. So I'm sure ginger, ginger, I'm sure you probably know all of this. Like the, for the levels of awareness, how in marketing, how people know you is how you want to show up is probably the best way I can describe it. So there are four levels of awareness. It's like this awareness index or whatever. And this is for people who are potential clients or customers, people who are not aware, right? They, and what I mean by not aware is that they're not aware of, first of all, they're not aware of you not aware of me. They're not aware they have a problem.
speaker 000:33:51They are happy as can be with their life. Okay. They have no issue. They have no money issues. They have no marketing issues, no trauma. And there are great teachers that want to just retire in the teaching profession. Right? So they're just not aware. They're all good. And you showing up in their inbox with therapy sessions or a social media plan. They're like, I don't have a problem why I don't need you. So to me, when I'm looking at the not aware people, I kind of look like this to me. I look at it like the TV news. So that's the world I used to live in. I was a TV news reporter as an anchor. And so we really worked in the world of the not aware, or we had to make sure that we explain things. So people who were not aware were made aware of that makes sense.
speaker 000:34:47And so if you are coming across people who are not aware of your problem, not aware of you, nothing, then you have to be, you have to speak differently to them. And so for them, for these videos, to me, they need to be short. They need to be like two minutes, like 30 seconds, like short videos. Because if you think about it, if I'm not aware of you not aware of my problem, you got to be good in order to capture my attention. Okay. So let's say the next level is you are, they're aware. Like they, they know they have a problem. They are overwhelmed business owners who want someone else to do their social media. They, they know they had a trauma that they're dealing with and maybe they've gotten help in the past. Those people, you can be a little more specific with, right? So again, a short videos, but a little longer, more in depth. So again, short videos too, a little longer, but like, so, you know, short, but then longer videos are possible.
speaker 000:36:05Bye. So the third level of this is they're aware of the problem hand aware of you. Like that's even better. Like, that's like, that's like, awesome. Oh, hang on, hang on. This is aware of the problem, aware of the solution. Not aware of you. Okay. So that means aware of the problem aware of you. Okay. So they know there's a problem. They know there's a solution, but they don't know that you have it yet. Okay. So here, of course it makes most sense if you can live in one of these three, right? Cause then you can have videos that are speaking directly to an issue, an issue maybe of, for me, people who want to create videos, but don't who want a system and a practice that gets them to create videos. And I will say that you all did create a video, whether you wanted to or not, you all did it.
speaker 000:37:20So yay. Yay. For all of you. And I know it's what people need. If this is what they want, if they want to show up, they need to create it. That's that to me, I do know. And there's something in you that knows this as well. And I, and I don't mean it about videos, but I mean it about your industry. There are something you know about your industry that your people need to know that don't know, but you do. So we need to get that out. And so when I think about videos, when I think about foundational videos, which is what we're creating right now, you can do a couple of things. You can have a video that is usable for any one of these four awareness levels. So it could be more gen generic, more broad. I think Ginger's video is a great example of that really great example.
speaker 000:38:28More broad of what the issue is. She's talking to business owners and she realizes they've got a lot going on in their head and their minds and they want to do all of the things. So I think that was really great. So you can do a video like that and have that as one of your videos, it's kind of like an intro video. It's something that can live on your website. It could be on living, living on the top of your Facebook page. It could be your YouTube channel header. Like it can live in a lot of places. It could be something that you clip, not physically clip, but like if you send in your signature, like if you send an email to a client in real life, it could be a video that is kind of attached. You can do that with a YouTube video, you put the YouTube link and every time they get an email from you, they'll see that video and maybe they'll click on it.
speaker 000:39:25It's just kinda like an intro. Like, Hey, it's for anybody. So like, think of it like the news, it could be somebody who's not aware. It could be somebody who is aware. Most likely. If it's through email, it's someone who has some inkling of who you are and how you can help them. But it doesn't matter. It's open to everybody. The news, when they put videos together and new stories together, they make it so everybody can understand that's this video. Okay. So let's say you do that. Let's say you decide to do that. And then you decide to do two topic type of videos, two videos that address more of these two issues, aware of the problem, not aware of the solution or aware of the solution. So we will go into some examples of this, but you can create videos that address the problems that they're dealing with.
speaker 000:40:28So for example, if they can't buy their first house and they want to, the problem may be budgeting. The problem may be their credit is bad. There any whole host of problems, you can do one video on one of those issues. And that's a great video. So someone in any of these worlds, two, three or four will be like, got it, good. I learned a lot. And I know where to go for more help if I need it from you. So you could do two videos on that. So think of it like this, when I'm thinking about foundational videos, it is backstory, right? So that would be like the foundation video of like the one that ginger had. The one kind of explain the major problem that you solve, how you solve it and how to reach out to you. You could do two informational videos. Hm. I mean, I'm gonna call them problem solving videos. Okay. And then you could do like a straight up call to action video.
speaker 000:41:43Like I'm selling a product, I've got a video bootcamp running. I've got, you know, I've got a package of hours that I can sell you and do stuff for you. So that could be an example of your four videos that you do here in this program. Or you could do four problem-solving videos one every week for a month. Which means if you do this the way I think you can do this is you come up with these topic ideas. And once we shoot them in a couple of weeks, then starting in September, you'll have your videos ready to go. The first week of September 2nd, third and fourth weeks of September. And these are just videos designed to help people who are aware of a problem, aware of your problem that you solve and helping them come to you as the solution. Does that make sense? Okay. So tell me what you're thinking,
speaker 100:42:56Which do you think you might do? I think I'm going to try to do one of each, because I think it's great practice in the marketing world. We refer to this as buyer's journey, just in case you see that kind of nomenclature in your reading and it's, it's, it takes a lot of empathy to drive a customer through this process. And so for, for the people on this call that have not had to do that either in a real sales situation, face-to-face sometimes that that empathy gets lost in, oh, I've got to tell them about my product. You've got to remember to take it from their perspective because that's, what's going to resonate with them. If you jump to the solution too quickly and you don't empathize with them around their problem, then it just goes right over their head because they don't think they have a problem or they don't know why they buy you're pitching a solution that they obviously don't have a problem for. So I think this is really good practice and I share a lot. I love the way that you described each one of these marketing people like me, all, we have all kinds of different ways of, of explaining this, but this is, this is exactly how we need to look at each one of these types of videos in order to be able to address the exact same thing that we need to be addressing. So thank you very much for explaining it this way.
speaker 000:44:41Well, thank you. You know, I, I'm a, I'm a customer too. Like I'm a customer of many businesses. If you think about it, we, as the heads of our households, I mean, we are in charge of huge budgets, right? If you have kids, if you have grandkids, if you have a husband, a spouse, whatever. I mean, we, we hold a lot of power because we spend, and, and so I was looking at it like, how am I going to find people to trust? How do I find a realtor to trust? How do I find a bank to trust? How do I find local organizations, international organizations? It doesn't matter these days. Right? How do I find people to trust and the beauty of, and so I'm not really a marketer. Like I, and I know I sometimes when people ask me, I say, I am, but I don't really feel like that. I just kind of, I like to think of, I just like to think that I'm helping people show up as themselves on camera. If they, if they want to do business with you, it's because of who you are on camera. And if they don't it's because if you on camera, just kidding.
speaker 000:45:50But that that's the truth. I mean, that is the truth. They don't want to do business with you. You CA it's just the way you it's, you it's them, whatever who cares, but it's not because you haven't put yourself out there. And, and that's what I want you to, to take away from this. And to me, there's no wrong answers because it is it's you showing up as you. So here's what I wanted to do is, is kind of get an idea of, of what your, what you're aiming for. I know this is overwhelming, by the way, like, I know this is really overwhelming. Once you decide, if you want to do, for example, for, for problem solving videos in the time we have left. Let me take one of you through my process for coming up with story ideas, because that's all, it is.
speaker 000:46:50Everything to me is a story, and I can help you come up with story ideas. And then what I wanted to do is set our time for our bonus script writing session. It's not going to be on a Monday, cause we'll have our regular Monday session next Monday. But if you wanted to, we could get a time on the calendar and I'll record it. So if you're not able to make it, but I'd like it. If, if we, if we can figure out a time, so it can be sometime this week, it can be sometime next week. I just know that it's a quick month and it's quick month that we're together. And looking ahead to next week, we're gonna talk about patching. We're gonna talk about getting your videos shot all at once. So I kind of want to get your scripts ready. I want to get your topic ideas. So today is the topic ideas. What does somebody want to like run through? Like somebody want to raise their hand and we'll just run through what I think you can do idea wise for creating videos that support your business. Nobody, nobody wants to raise their hand. Okay. We'll go with lecturing. Like what about, okay, so I am going to clear this. Let me see how I do this. Oops. Let me see. And again, I'll put this in the chat.
speaker 000:48:17Okay? Okay. Lakshmi. Tell us
speaker 100:48:24About timing. My daughter's just come home. So I need to just take one minute. Please do. Yeah, please do I really want your help, Cheryl? So I'm a little bit annoyed, but I need to just quickly help.
speaker 000:48:37No problem. Do you guys want to pick a date and I'll of course, when Lexie gets back, we can figure out a date and this won't take long at all, but do you all want to try it to do it this week to try and do some script writing? Just to take a little bit of time, you have to have your ideas already and we'll come up with words, a couple support your video. That way when you shoot your videos, you are all good to go. So
speaker 200:49:13For the script writing, Cheryl, we need to already have the right. Okay. So I need time to finalize my idea
speaker 000:49:22And, and use the Facebook group. Post your questions, be really clear about, see, these are again, especially with your topic, especially with your topic, because everyone deals with money is just be really honest. Like, Hey, I'm coming up with four topic ideas for people who are struggling with money. What do you think of these ideas? And I don't know if you're going to get a response necessarily. I think you should from our, from our group here, but it will help you clarify what you're thinking if you're forced to post it. Okay. So you guys look at your calendar Lakshmi. Are you good now? Okay. Cool. All right. So you all look at your calendar, pick a date or two we'll figure out something. Maybe we can get it done before we were wrapping up. Okay. So let's just take a few minutes here and tell me what you do again. Who do you work with and how do you help them? So I work mostly with women,
speaker 100:50:25Mostly with women and I helped them buy. That's a good, it's a really good question because I have to put it in a sentence. I would say I help them to feel calm in their life. No matter what's going on.
speaker 000:50:41It's a little broad. I'll let it go for right now. A little broad, but that's okay. So what exactly is the issue? That's making them feel, not calm. So
speaker 100:50:58It could be relationships, family, life, stress at work, and just enormous overwhelmed to some people that have anxiety, depression.
speaker 000:51:11Yeah. So what are the, some of the questions that you get? What do people ask you when they come to you? When they work with you? When they're sitting in the chair, what are they asking you?
speaker 100:51:31But you know, it's a good question because they're not really asking. I think maybe prior to getting into the chair, they'll ask things like, yeah. How do you work and focus?
speaker 000:51:48There's a reason why they come to you. What exactly is the reason? Like, have they had a panic attack of some sort?
speaker 100:51:55Yeah. So that's yeah. So yeah. So normally something has happened in my life. Something has happened that the off-balance and they find me, or they, they know me already in advance or they know someone who knows me. So something has happened to really knock them
speaker 000:52:11Off. So the messaging, like, if you think about it, this is like, they come to you because they don't want to feel alone. Right. Kind of thing, maybe.
speaker 100:52:27Good. We'll be good. Well, I like that video title. Yeah. You're not alone. Or then desperate right now they're a little bit, I don't know what to do. I feel like I'm going crazy. I like really felt that, like, I really felt that. Yeah. Now when I think about it, you know, and that's why when they land in the chair, they don't ask for much, they need to first get off their chest. What's going on time for, and, and then I can ask, so what happened or, or how is that making you feel?
speaker 000:53:17How do are people embarrassed when they like, are you like their last resort kind of thing? Are they would, would, would, would they not want to publicly show that they are seeing you? Yeah.
speaker 100:53:34Some, some, I think there's some, there's a big issue of pride and shame. Absolutely. They can't deal with what's going on.
speaker 000:53:43How so? Maybe some of the things that you do can be more informational knowing that you're not going to get shares and engagement necessarily, although you might, but it could be more like answering a question for them. How can a healer, what was the other word that you used to describe you?
speaker 100:54:05So
speaker 000:54:06How can a healer, how can a therapist and healer help you help keep the panic attacks away? I mean, not perfect, but think about that. Can you do that? Can you help them with this?
speaker 100:54:35Yeah. And actually another question could also be how can the therapist and healer help you help?
speaker 000:54:46Ooh, that's a little, that's a little more, that's a little more broad because they're not helping themselves. They don't know how to do that. They're women don't know how to do that. So it might be, you know, it might be really interesting for you to really think about like, what does a session with a therapist and a healer look like, I don't know how you do that, but you could like maybe have a client that you work with. You, you know, blackout her face or something. Okay. That sounded wrong. But you know what I mean? Like you like block out her face or just use her voice or, or I can
speaker 100:55:36Set up the camera. So the camera's behind her. And then so it's focused on, yeah, I've been thinking it through a little bit this week. Like how I would do that. And I have a, I have a friend client, she's actually a friend, but she uses me. And I think she, she would be quite happy to,
speaker 000:55:52Oh really? I love it. So everyone's videos will look different. And if you don't want to bring in another person while we're doing this first set of four, that's fine. Cause you can do another V you could do another set, but maybe this first video before you invite your friend to come in, maybe this first video is seriously. What does a session look like? Is it, is it just me crying? Is it, or maybe it is
speaker 100:56:19Sorry. I don't know why I'm because it's not funny, but
speaker 000:56:24I want to see you smile because you also see them come on the other side, they need to cry. Don't they, they like,
speaker 100:56:35It's the first thing that happens because all of a sudden the space is safe and then they can let go. They can be honest. And then the tears, you know, it's, it's very overwhelming, whatever they're going through. Yeah. So the first thing is the number of crime session.
speaker 000:56:50Okay. So just, I mean, just sorta, I want you to think about this because it's, these are not perfect, but I want you to just start thinking about this. These could be titles this year, not alone. One is huge. Cause we feel so alone in this world and you, and you're in the way you come across on camera, like on this video, about 27 minutes in that is the energy that I want. You're not alone. Huge. Right. And so when you're thinking about this, just sort of look at this and remember our problem solution transformation framework that can be applied to all of your videos. So just think about that. Okay.
speaker 100:57:46Yeah. Lily's not relevant, but I liked what you said, ginger, because I think there's like, I don't know if I will have to come with big solutions on the beach, but the fact that I can empathize and show compassion for the problems people have. I imagined that it's going to take me quite a long way because solutions will look at, I think solutions are going to look different for every single person.
speaker 000:58:11Sure, sure, sure. I guess. And I, and solution seems like a very pat answer. It doesn't have to be. And so I like to give a framework because in some cases it makes sense,
speaker 100:58:24But it does make sense. And I am actually very intuitive. So this actually helps me a lot. Was it from, I don't actually know what's going on. So this actually helps me more than it would imagine. I show up for making these videos at least.
speaker 000:58:36Yeah. Okay. So let's, let's pick a time for this bonus script writing session, which means that you'll have to just sit and think for some, I just, for some ideas, what I like to do when I'm coming up with ideas, what do people ask you of? What questions do you get all the time? And so, as you're, as you're going through your day, you're really cognizant of that and write down those questions that will give you a really good base. I think a really good base of the four topics are the two topics. If you decide to do the two topics and you know, a couple of other foundational videos that will give you a base or what videos to create. So homework is to come up with four video topics or, you know, a foundational video and then like your backstory video and then a call to action.
speaker 000:59:29And then two topics. It doesn't matter which one, but come up with the four topics or the four video types or whatever, and have that for when we do our script writing session, if you're not able to come, I completely get it. You, I think everyone is saying if 1:00 PM is a good time, that's a good thing. Cause we can, we can at least, at least determine cause Lakshmi is in Denmark. If w if this time works for you, we can figure out it's, it's easier. I think ginger says, so not this week. Right? Ginger. So is that what you mean this week? You're not free, correct.
speaker 101:00:05I it's easier for me to be free next week. I could also, I could be free at this time slot on Friday only.
speaker 001:00:13Okay. I can't do Friday. I can't
speaker 201:00:21Do any day this week. A lot of times I want to be out of town after tomorrow.
speaker 001:00:25Oh, good. Yay. Does anyone want to do Saturday? If not, that's fine. We can find another time for it. Okay. Let's let's shelve this then until next Monday, we'll have a regular call on Monday. I'm going to need your four video topics and why don't you put them in the group? There's another, there's another tab in the group for homework topics. So you can see other people's if you'd like, they all do different things than you. So I'm all good. But post your video topics, post the topics that you're going to, that you're going to work toward and what I can do. Yeah. That's not gonna work. So hang on. You said next you could do next Tuesday. I could do next Tuesday, the 17th for our bonus session. What do you think? Can you do that? Do that ginger. No. Yeah, I can.
speaker 101:01:29I can rearrange my schedule easily enough. So if you want to do it at, at the same kind of slot,
speaker 001:01:35How about you guys? Sylvia?
speaker 201:01:40I can do the 17th.
speaker 001:01:43Yes, yes, yes. How about you, Cynthia? Are you back? Do what? Yes I can do. Okay. Tuesday, August 17th. Bring your script. Tight topics. August 17th at 1:00 PM. Eastern Lakshmi. Does that work? Okay. Cool. All right, good. I'll put that on the calendar and, and I'll send, there'll be the same zoom link. I'll put that in the calendar. So we'll have the bonus session that day and we're writing that day.
speaker 201:02:18Monday. I might not be able to join. I'm actually returning on Monday. So I just watched the recording might be in transition at that time at one o'clock,
speaker 001:02:29But you can post the topics in the group. So go ahead and do that. I want to see them. Okay. Was this helpful? So
speaker 101:02:40Why don't we post in the Facebook group, just in the Facebook
speaker 001:02:44Posting any videos this week? You can, if you want, you can say it if you want, you could, do you know what for practice? You can say the topics in video format. Just you actually that'd be a good idea. Yeah. All of you could do that. You could post your video topics in video format.
speaker 201:03:05I love is that in the homework section
speaker 001:03:09I have, I have a homework section. Like there is a homework section. If you just post it in the main group, I put fine. Just put it in the section. So post video topics in video format. I love it, actually. What a great idea. That's a great idea. What is your takeaway for the week? I know I threw a lot at you this week. What is your takeaway? Please? You can post it in the chapter of chat if you want, and then I'll let y'all go. Yeah. The buyer's journey for video. Yep. And so the one thing I didn't say about the levels of awareness is the more like, if you get to level four, they know you and they want to learn more about you. You can talk for like two hours. So the length of the video doesn't necessarily matter. It's just how well they know you.
speaker 001:04:16Yeah. Any more takeaways I'll have the replay up and I'll send that to you when it is up again, the homework is to come up with the four video topics and then post a video with you talking about the video topics, being specific with my topics. Yes. I really, I love specificity and you know, I'm gonna, I'm gonna get you every time on it. Get you every time. I mean, specificity, like I always, I, you know, I put my journalist hat on it's was like, I'm not going to do a story on something that is super broad. Something very specific is something I can take to my boss. And he, or she is more likely to say, okay, really very, very true. You guys. This was amazing. Thank you so, so much for your time, for your energy, for videos, I love seeing them. And I'm going to put this slide, which slide?
speaker 001:05:26This one that you made. Oh, I'll put it in the notes. I'll put it in the notes. Yep. Sorry. It's oh, no. It's okay. It's in the replay. It'll be in the replay of the call. So the replay of this call, I'll put them in the notes. You are welcome. All right. I I've loved seeing you guys. I will see you next Monday. And then again, next Tuesday for our, for our script writing session. If you have any questions, post them in the chat. I love seeing your videos. Please keep them coming. And if you have any concerns or anything, please reach out to me. Let me know. Okay. Thank you. You have a great week. Bye. 


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