In this session, I shared my process for batching videos and how I'm using YouTube videos to reach new audiences.
Pick a date for your batch shoot
Shoot a quick takeaway video from today's session to post inside the Facebook group
Do more of what's working
our third call in this video boot camp session and every time I get to this point, I'm just so impressed.
I'm impressed because I see amazing videos and I see the confidence start to come through.
I'm not sure if you feel it, but I see it. Like, I absolutely see it.
So I'd love to hear about some winds.
Um, and Sylvia if you can feel free to chat it if you'd like, but I'd love to hear some winds.
Um, can you can chat it or say it doesn't really matter to me.
▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Well the women for me was ▪ ▪ ▪ putting the time in the calendar and then just committed into it and not spend and not spending more than the time I had allocated.
So that was quite, I was quite pleased with that. I um, I have to do the same thing.
▪ Like I am going to shoot a video today.
So I shot a video for Youtube and Lakshmi saw it because I know you, you mentioned that you saw it.
I shot it last week ▪ and it was the first one I had done in a while.
Like, I mean because we all have, we all have things that we're doing.
Um, and, and, and video is important, more important in some cases in your life than others.
And when it becomes important, I like to think that we're actually just creating this foundation.
So when you have a foundation of videos, you don't have to do it all the time.
But you also know that when you're ready to step it up. You remember how to do it.
So, so gay, congratulations. That is that's really great that you you took the time because we take so much time to do other things.
We take time for our families and stuff. And Silvia says she's using the muscle of video recording.
Yeah, that's awesome. And and and keeping the momentum going, we can't let that go. How about you, ginger?
▪ ▪ ▪ Yeah, I've I've enjoyed, ▪ well, enjoyed, I've forced myself to enjoy uh doing this every week.
And so that's something that I hope I can continue to do even after our sessions are over.
But I think it's a really good practice and monday, interestingly enough, seems to be a good day, and it kind of sets my my week off in a specific tone.
The other thing that it's helped me to do, and I don't know if the other ladies um have other marketing things that they are responsible for, but because I write a blog, because I have a email newsletter that kind of, it all comes together of course.
And um ▪ because I'm concentrating quarterly on a specific pillar or specific skill that I'm selling to my audience, uh it really all comes together and just reinforces what I'm really offering my audience over the next ▪ three months.
▪ Very useful. I love it.
And it's so top line if you think about a funnel or if you think about a pyramid, this video is the hardest thing you'll ever do.
So, if you ▪ if you cut it up, it becomes social content.
If you just use that as your email newsletter, which is what I do a lot of times, Then you create one piece of content a week or a month, depending on what your schedule is, and it's kind of all you need to do, and in a sense, and someone like ginger can help break it up.
I think, right, you could take a video that somebody makes and spread it out in all the places.
▪ It's probably easy or easier when somebody does video because you have the pieces to break up and put into many places.
So it's beautiful, like it's a beautiful synergy is just getting into the habit ▪ ▪ or finding a system that works for you.
Um, how about some lessons learned, Do you, have you learned anything? Like, has it become easier?
▪ ▪ ▪ ▪ So, again, what I'd like to share because one of the lessons, and it was a really big half of me is that I don't structure things very well sometimes.
And so this being about being specific per video, ▪ it's a, it's a muscle that I need to train.
Um, and, and actually, oddly enough, so a lot of ideas that come to me in the last week where I know now I need to take just that topic and only talk around that.
So, ▪ so they're structuring and, and putting time into it, but also this, um, something that really helped me and I think it's in the in your third video for the course, but just to keep asking ▪ how can I help you?
How can I help? It was almost like a meditation for me today because I thought how can I help you all?
I can do this and I can do this and then taking each one and just saying, well that's a video.
▪ Yes, Oh my goodness, I loved what you just said, I take that part.
That was this muscle are just for me, the muscle of both doing the videos, but also just being more precise is something that I have not been doing actually.
▪ Well what you said about structure and it's interesting is I don't I first of all, I don't see myself as super creative in any way, shape or form.
And I don't really see myself as structured, but as I'm teaching it to people, I realized that a structure is necessary and it's not meant to box you in, it's not meant to keep you from being yourself on camera.
It is absolutely not because you laxmi on camera, I mean your magical and you're you ginger your magical and you're you Sylvia your magical and you're you.
And so the structure isn't meant to say that each one of you is going to start your video with in this video, I'm going to talk about X, y and Z.
No, no, it's more like ▪ ▪ ▪ uh road signs, like you're trying to hit a surface, you want to hit certain things.
And if you hit the certain thing, basically in this video, I'm going to talk about this, you don't have to say it like that, but if you hit these, certain things in your viewer will understand ▪ ▪ ▪ quickly whether they are going to get what they want to get and we'll most likely stick with you.
▪ Um and when you get a bigger audience, when you get to the point where it doesn't matter what structure is, you can, you can go for three hours and do whatever you want, like when you get to the Oprah level and I hope you do, then honestly, you could like cook dinner, you could go shopping, you know, you could do whatever you want and people will follow you and do whatever it is, but until we get to that point, ▪ we're gonna, we gotta hook them with the topic that they want to hear about.
▪ Um that's that's my belief and um and, and when, you know, when you, again, when you get to a place where people know you no matter what burn a brown Oprah um ▪ Tory Burch, you know, whatever, like, you know, I know it's kind of random sort of just thinking about Tory Burch, but I mean when you get to a point of being somebody that people know, um the Kardashians, ▪ um you gotta hook them with something amazing that they want to hear about.
Let's start there. Like, let's start there. So that was an awesome lesson learned, anything else.
▪ Any other lessons learned. ▪ Um, yes, Sylvia using extra energy to be engaging.
Um, so I, it was funny that video I did on Youtube, black screen was talking about and all I could post in the chat or maybe you've already seen it.
It was basically three things that if you are looking at a piece of video.
▪ ▪ Um, when I, basically, what I taught last week, I really condensed it.
Like, if I'm looking at a piece of video, this is what I'm looking at, and this is why I am looking at things to change.
▪ ▪ Well, a kid, a kid's dad, so a kid's dad reached out to me a couple weeks ago and was like, I want my kid to be famous on Youtube and I was like, oh, that's great.
I guess there's a lot, by the way.
So he's like, we watched this video, I'm like, Okay, I'll watch the video.
And basically that video that I shot came from that conversation of this dad who had his 11 year old who was a boy, like, and in this video, I'm going to do that and I was like, oh my God, this is awful, but ▪ ▪ ▪ is what I, that's why I wanted him to know and I realized that it applies universally is if somebody, if you, if somebody doesn't feel connected to your video, it's probably because you're not connected to it.
▪ And the energy is part of that.
It's just kind of over the top energy because you love what you're talking about because you love the people you're talking to so good.
Um Anything else, any other lessons learned?
▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ So ▪ well, I'd like that just one thing and that because maybe both yourself and ginger and Sylvia might also relate is that when you know your topic, when you know your work, it's so intuitive ▪ ▪ and so and so I'm really like getting this, you know, I'm getting a feel for, ▪ ▪ first of all, there's no one I'm actually talking to us, so I've got to work harder at, you know, seeing that person in front of me.
And then also ▪ ▪ I cannot work intuitively.
Of course I can because I know my topics, but like ▪ ▪ ▪ ▪ the scripting or just having a vague script is going to help me, even though I'm a little bit against it because sometimes I can get really good ideas, but it doesn't really work.
Have noticed it works that I'm a bit more, I'm going back to the structure, but just just they're just road signs, that's all they are and you ▪ bring in your own extra stories.
They're just they're just mild post for you to hit.
▪ I want you just to have a hook of some sort because you can't start, ▪ you can't start without an idea of what you're talking about.
Like I don't Yes, but so that's just, that's all and it doesn't matter.
I'm not saying how you say it, but um ▪ very basic is in this video you'll learn how to ▪ address the loneliness you feel.
I love that topic by the way, like I just saw your video in the, in the ▪ facebook group.
I love that loneliness. It's so good because who doesn't feel lonely these days?
Like who doesn't feel like they are all alone battling this huge boulder or whatever that we're dealing with.
We're all kind of feel like we're all alone and if you can, if you can help them feel not so alone.
I think that that is very, very powerful.
But then ▪ three ways you do that or a really big idea that can help me ▪ think differently about it.
▪ ▪ ▪ And then hey, if you want to talk, I'm here or whatever and one other thing and we don't have to take it here shadow, maybe you can just send an email or something.
But I'm a little dissatisfied with the quality of my videos, I can see both sound on my phone isn't so great.
I'll look into that this week, but really nothing to look so great on.
But maybe it's just the way it shows up on my computer.
I think it's your computer because I was gonna say you're right, Am I right guys?
I think her video when it shows up on facebook looks amazing.
▪ Okay, both because today I did one on the phone or one on the computer ▪ and I think on the phone looked fine.
But the sound might be a little off and on one of the computer.
I think the sound is okay but the picture isn't is great.
But again, we don't have to take it here. That's okay. Did you get a microphone or not yet?
▪ ▪ No, I have. I used an old one but I realized it doesn't work so well.
▪ So look how clear. Hang on, just a second. Just look at the quality. You look great.
▪ This is fun. This is the one on your phone.
So that's the one on your phone and then the other one you did from your desktop.
▪ Look at that. You look beautiful and clear. ▪ Okay. All right.
So maybe it's my it's my computer when I'm playing them back. Okay. That's a whole other issue.
That's a setting issue. So I'll show you I can show you that if you can't find what that is because there's a setting where you can play it back.
HD ▪ So if you find that one then that's probably what you're missing. Okay?
But that's just so good to know because it takes off a little bit of pressure from your thinking. Okay.
But they're not as qualitative as I would have liked I am.
And so ▪ microphone wise ▪ get it when you can don't let it stop you if you're outside.
Get it. But if you're, you're shooting in your house, a little bit of an echo really doesn't bother me.
It really doesn't. Um, if you're going to put it on a podcast, I would get a microphone, but this is just on video and I wouldn't worry about it right now.
Get it when you can, like, if you're at the store and it's on sale or whatever and you see one that you like that could work with the computer that you have.
▪ Yeah, Question Cheryl uh, ▪ the the boy uh, microphone that you talk about you, that is your version actually battery operated.
▪ It is, and I don't use the battery. ▪ It's the battery is not in it. It's like not.
Um, it's off, the battery is okay, So you have a rechargeable then. Oh, no, no. Okay.
▪ So, you know, there are lots of, well, I bought Aboya just because I wanted to see what the the quality was.
I've got multiple microphones. ▪ Um, ▪ but this one is uses batteries to, to amplify a little bit.
So it, it's not functional without the batteries. Okay. And you don't like the transmitter involved.
▪ So, so you, you always must be different and I'll go back through the notes and and and find your list, your checklist or equipment.
▪ Yeah, I think I have it right here, hold on.
If I let me have it, I can, I think I have it right here. So I don't forget.
▪ Um, and then you can, you can just take a look and see if it is the right one ▪ ▪ ▪ ▪ or the same one at least.
▪ ▪ It is my favorite. I will tell you um don't forget an adapter.
Like if you have an iphone, so the apple adapter. Um Okay, so where are you stuck?
▪ And I wanted to see if you and I'll give you a couple of options.
Um do you want to see how I batch shoots? Like would that be helpful to see?
Because we're going to do a couple of things today is I'd love for you to put on the calendar when your batch shooting.
▪ ▪ Like when you're going to take a couple of hours to sit down in front of the camera because after tomorrow you'll have your scripts right now.
▪ So tomorrow we're going to actually write out scripts and put together the words that are coming out of your mouth.
But today let's figure out when you're actually going to sit in front of the camera where you'll have um the right lighting that you need, whether it's something you buy or the window is giving you the proper light.
Like um it's one o'clock Eastern.
My time 1 17 Eastern and um light here is okay but my light is better in the morning.
So when I shoot videos, I really do, I try to do it between 10 and 11:30 because that's when the light is better.
I can tell a difference. It's the weirdest thing. It really, really makes a difference. Lighting is magic.
So we're gonna before we go today, ▪ ▪ we're going to pick a date for your shoot.
▪ ▪ ▪ The second thing is your homework. That is not designed to take you a lot of time.
Like seriously. Like when I really when I mean this like, I mean like a minute is I'd love for you to share a takeaway in our facebook group on video.
▪ So just because I want to keep your video muscles moving, I don't know, I don't want this to be stressful.
So, but by this time you already shot ▪ ▪ 2-3 videos for me already gender.
You shot more ▪ so easy peasy.
Just shoot a takeaway video for me of what we what have you learned either today ▪ ▪ ▪ ▪ or in your time with us so far, ▪ ▪ because ▪ that will help solidify it in your mind and will solidify it in the minds of the people who are in our program ▪ and they forget ▪ they we always need to be reminded.
Okay, so those are my two pieces of homework for you. Today is a date.
▪ I'll let you think about that and then I'll ask you for it later.
Um and then a takeaway video at some point before next week, ▪ but we can do one of two things.
And also as you think of questions let me know is I can take you through my how I shoot things and kind of what the processes that I use or I can show you kind of where I see your videos live like how ▪ how I kind of envision how it grows your business ▪ or whatever it is.
You're trying to do build a personal brand ▪ because um Sylvia I know that you're you know you're not necessarily yet trying to grow a business but you are at some point ▪ ▪ ▪ maybe wanting to do that.
So growing your personal brand is important.
So I can show you how that works in my business or I can show you the shoot things.
So which one are you interested in? Are those interesting at ▪ ▪ all?
▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ Both?
Okay well I can do both from me. Yeah.
Okay so when I do a shoot so when I do a shoot for the T. V.
Station and please understand that I'm in the same boat as you all are when I have to shoot a video for myself and it's just me.
It is the same like I have to sit down and write my scripts.
I have to put on makeup, I have to think about what I'm gonna wear and it stinks and so sometimes I don't do it Because I have three kids and a husband and a refrigerator just broke and you know we're taking my son to college this week and it's like boy there are other things that are more important and sometimes it doesn't get done and so having a group like this, um, I know that you're looking for a video for me, so I'm gonna get it done today.
Like I'm going to get at least one video done today.
But what I want for you to do and so it's easy for me to shoot a video a day because like I'm really used to it, but for, for business owners who don't want to spend all their days in front of the camera, it really is easier if you can do three or four in one sitting and then you're done for the month because conceivably you shoot a video ▪ and then, or you, you shoot, you know, you batch, your shoot your videos and then once a week you'll send one out.
▪ So conceivably you could just have one video, You break it up and have social media for the rest of the month.
▪ But that, that one video or one video shoot with four videos serves you for one whole month coming up.
▪ ▪ So ▪ what I do here is I've been working on my background and making it a little less.
▪ ▪ I'll answer that question a moment. Sylvia ▪ ▪ and Cynthia's here.
▪ ▪ ▪ ▪ ▪ ▪ ▪ Okay. ▪ ▪ ▪ Hey Cynthia, how are you?
I know you're traveling wave. If you can hear us, maybe she can't hear us yet.
Um, if you want to say anything, feel free to a mute.
Um in the meantime I'm just going to keep going and then you can watch the recording afterward or ask any questions.
▪ So I'm just kind of going through how I, how I map out shoots and such and tomorrow we'll really go in depth in using one of the tools that I use.
I use air table to create a content calendar. But let's say that that's already done.
And I've decided the four topics that I want to do a video on um, what I've noticed from looking at my youtube channel and I'll tell you that my main channel is Youtube.
For those of you who, you know, we can discuss this.
▪ It's really important for you to think about where your main channel is.
▪ Um, ▪ it can be one on one.
I mean honestly it can be, if you have one on one clients, it could be one on one clients, it could be linked in, it could be Youtube like mine, it could be facebook instagram, it could be email, like an email list or it could be like a one on one kind of thing where you send out emails to a particular person.
But to me it's important that you are at least like all in on one.
And then honestly you can get someone like ginger to help you be seen in all the other places.
Like to me and you know, I'm happy to discuss this, but to me I kind of think it's hard to be all in on all of the platforms.
Me, I minus youtube. Like it really is, you'll notice that I'm way more consistent on Youtube than on any other platform.
The other ones, it's kind of like, well when I get to what I get to it ▪ and I'm also fairly consistent on my email, like I'm pretty consistent on my email.
So those two are my really like my consistency, like my consistency is pretty high and those are where I put my focus and it makes sense because when I put a Youtube video out, I know I have an automatic email, I put a, you know, I have a Youtube video, I have an email and then I have content that goes from there.
But for you, ▪ where is that? Why don't you put that in the chat? Where is your one platform?
▪ ▪ Where is your one platform? So Sylvia's asked should you change clothes for each video?
▪ So I do back shoots for clients to locally and ▪ ▪ one of my clients is a man and for them it's so much easier.
You know, you wear a suit, you wear a tie, whatever. But he used to ask me should I change?
And I'm like, ▪ why? Like what's the point?
Because we're going to shoot these and I'm gonna, we're gonna put them out in different order ▪ and you have no idea what people are going to see, ▪ what does it matter?
So ▪ ▪ I know people feel differently about this, but this is my opinion, like how are you going to know when they're going to see any of your videos?
So if you were wearing a white blouse with a cool chunky necklace, Sylvia in four videos, but then you shot the next four and you're wearing a fuchsia top with a hat ▪ and you publish it, that you know, you published this one and then you published this one and this one, and then how do you know what they're going to watch?
So I guess my point is if you make a ton of videos at some point, they're all going to be mixed and matched.
▪ ▪ I don't know, like, so you can, you can always change, but that's like one other decision.
Why make that decision. ▪ So you can and it's easy for a lot of people, you just change your blouse, so it's super easy, but I don't, I don't, I don't worry about that.
Like I just can't worry about stuff like that.
▪ Not to say that it's not important, ▪ but to me, if you look fantastic in all of your shots, if you're framed correctly, if you sound great ▪ and you look your best, like wearing a color that looks amazing on you, to me is the most important thing because that's what they're going to remember now, I have talked with people who Have studied this and they think that if you're wearing the same thing and you publish it over.
Like you publish one ▪ 11 week, the second one of that same shoot the next week, and then 3rd and 4th that people may think that you have recorded the same video and that they won't watch it because they think that they've seen the same video.
▪ Good Lord. Really? Who can remember that? I mean more power to them. That could be true.
▪ But boy, okay. I would not, I would need to see that tested.
Like I would really like, you have to show up in facebook ads a lot ▪ to have that happen.
So ▪ ▪ figure out what works for you.
And I like to listen to what makes sense, what makes sense for your schedule and for what you're willing to put into this.
You're already going on video, like ▪ awesome. You have to think about everything afterwards.
▪ Maybe you just change a piece of jewelry.
Maybe you change a necklace, make it easy for you so you don't hate doing it.
▪ ▪ Um, Cynthia's back. ▪ How do you determine which channel to make a priority?
This is a great question. ▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪ So ▪ some of you know, I, I used to work in television locally ▪ ▪ and the mistake I made creating ▪ ▪ and maybe it was just because things happened as I was leaving and growing a social media presence ▪ is I never was able to separate my ▪ facebook profiles and pages from viewers of tv.
▪ ▪ ▪ So those are very different audiences.
People who our viewers on tv don't want to hear about my services, they see me as the person on the news.
Right. So I have I have the wrong audience on facebook and so I don't really bother with it.
I really don't, I could, I know that there are people who tell me oh I could and maybe I can and maybe well in the future but I chose to start something brand new on Youtube because it focuses on key words, it focuses on search and it really focuses on the way I like to deliver content which is solving problems and in my videos I solve problems and I solved very specific problems for people who are uncomfortable on camera.
▪ Yeah and ▪ and so if I was to help you decide where to show up first of all, where do you think you have people who want to hear what you have to say and silver you probably actually have it on your facebook page.
You probably do have a fair amount of people, especially as you're talking about money and finance who are curious who need your help and don't realize it, who have known that you do something with money but I don't know what that is.
So you probably could start there ▪ Like three billion people are on Facebook aren't they?
So you will find people who are your people ▪ um I personally just chose to to go a completely other different way and start, I started from the bottom, ▪ I started from zero and chose to do it that way.
▪ Um Instagram is not about an option either.
And what I would say is okay one ▪ where are your people ▪ ▪ and to do you like it?
▪ ▪ ▪ ▪ Do you like the platform?
I mean if you don't like instagram don't hang out on instagram like that's torture to me if you are on linkedin and you know that people on linkedin or your people if they saw your message that they would hire you or work with the bank or whatever and you like Lincoln go for it.
Each platform has its own personality.
So I that's what I would say is ▪ ▪ ▪ are your people there?
▪ And do you like the platform?
▪ ▪ Okay so out so hearing that, where do you think you might consider that?
Like where would you might consider for all of you? Where are you going to, where is your main focus?
▪ ▪ Um ▪ ▪ Oh actually wants to be on youtube. I love youtube. It's like so good.
Just in terms of search and ▪ ▪ it's competitive, ▪ ginger says linkedin I. G.
Facebook or remain generals in that order, All content is repurposed among the three. Cool.
So you're way more consistent on linked in and then trickle down to I. G. And facebook. Right.
▪ ▪ Do you get clients from Lincoln ▪ ▪ ▪ um ▪ you know it's less about getting new clients.
I'm working on that but you know there's a strategy to all of that.
It's it's more about being visible to my current audience because I have an enormous following on my personal page and I'm slowly migrating them over to my business page And and sharing between the two ▪ and that seems to work really well.
So um the people that I want to attract, the people that already know my business and my work are there unlinked and more so than they are on on instagram, so I just need to stay visible.
Yeah, I love it. And I really think ▪ are you going to use video for Lincoln?
Are you planning to be on video hosting natively to linkedin?
▪ Is that is that your plan in the future? Or are you are you not going to do that?
▪ Yeah, at least be there more frequently on video. I'm there a lot just in social.
Um But I wanna, my social media coordinator is begging me all the time for more video, and this is, you know, I don't want to get to my lecture about content types of content, but she's always begging me for more personal content because that always gets such a huge huge engagement.
▪ But yeah, so I I need to be more consistent with both of those personal video and also expertise, or expert video.
▪ Um I have something to say about that.
Okay, so Sylvia, ▪ Sylvia um sorry ginger said to Sylvia select the channel based on demographics. Right?
So the people who you want to serve, make sure that they're there and that are people you want to work with.
So Silvia says Lincoln as well, linkedin Youtube facebook I g it's awesome.
▪ Um ▪ ▪ So I think the story is, and I think I mentioned the power of story, which we all know.
I think we all hear it and and forgive me if maybe you haven't heard it, but the power of story is incredible ▪ in creating that connection.
You're going to remember something that you say in story, ▪ then if I said anything else, like, you're going to remember a story, like, you may remember that kid that I just told you about, the one whose dad wanted me to watch his video.
Like, you're going to remember, like, like whose parents do that, but he did, and that's why I shot that video and ▪ ▪ ▪ ▪ what I like in terms of creating a personal type story that has a business focus ▪ ▪ is to ▪ think about something that you believe in, ▪ ▪ right?
So I could here in a couple of your past videos ginger just about what you believe in regarding social media, right?
Which is like, what's the point of putting money into social media?
If you're going to just go stra clients, like what's the point of that?
▪ And if that is the main idea of your of your video, you know, you could start off with that.
So that's like your big idea, like your big idea, you're, you know, Sylvia's big idea could be, you know, save more than you spend uh you're not going to say it like that, but you know that could be your big idea, ▪ ▪ but then you want a story to go with it.
▪ So your big ideas, ▪ hey, you know, don't ghost people who have paid money to be in your world, it's just a waste of time and energy.
Here's why I know this works and then you can talk about ▪ a ghosting situation or something, something, something related to that main idea ▪ ▪ and then again, it's a framework, so it is your your big idea, ▪ ▪ ▪ I'm writing it down ▪ ▪ ▪ your story ▪ ▪ ▪ ▪ and then your solution right?
So again it's like problem solution, transformation.
But here we're just sort of flipping it flipping the framework just a little bit ▪ that is linked in friendly ▪ because linkedin is a different beast, they're all different, but linkedin is a different beast where you want to get to the big idea first, ▪ like why do people think that you're worthy of listening to you on linkedin kind of thing?
▪ So your, you know, your big idea could be spent more than ▪ spend less than you ▪ spend less than you make Spending not as much as you anyway, you know, I mean spend less and you might be able to retire before your 90, right?
So spend less and all as well.
▪ And then maybe you've got a story of somebody who at the age of 70 came to you and you were able to help this person ▪ Who hadn't saved up until that point, find a way to not live in poverty when they're 90, you know, that kind of thing.
▪ ▪ And then the solution is how you were able to help them give me a call.
Our bank is happy to help you, that kind of thing.
▪ ▪ But you can frame your two minute linkedin video like this very, very, very simply ▪ on Youtube.
It doesn't work so well on Youtube. I would stay with that pattern that we had already talked about.
It's kind of a Youtube pattern.
So, ▪ okay, so now we're talking about like rituals and how we shoot videos.
So tomorrow we're going to go through your scripts and your stories and things like that and have if you have any questions, please put them in the chat.
I'm kind of jumping in a couple of different directions, but um ▪ ▪ when you set your date, we are working backwards, we're thinking about the four videos we're going to create maybe for ginger, it's for Short, two minute ish Lincoln videos that get people to ▪ ▪ remember her or reconnect with her ▪ or say, ▪ wow, she does all that.
I didn't realize that ▪ somebody already knows you.
Like, these are people who already know you and love you, but they, I didn't realize you had grown certain skills and you've done a bunch of different things and your agency has grown over the last couple of years and we didn't realize that, and now they do once you kind of explain some of the things that you work with people to do, ▪ ▪ and so ▪ ▪ ▪ then you have, then you map everything out, right?
So you have the four scripts, ▪ you have your location, ▪ you have your microphone, your ▪ camera, whatever you're going to use a tripod, ▪ um you're lighting is on point and you sit and you shoot.
Now, I think ginger you would ask me once about how ▪ I in many cases actually had to go, but um I use a teleprompter, so I use an app on my phone called teleprompter and I just read my scripts, you don't have to do that, ▪ you absolutely do not have to do that if you want.
Um you can bullet point stuff, so let's say you have the big idea, your story, your solution, ▪ you know what that is and you kind of look at that, you address the camera and you shoot your thing, you go to the next, you know, you looked at your paper, you shoot your next point ▪ about ▪ ▪ um whatever and then you do the last thing, your call to action.
▪ Um and ginger said you use Big View, I've tried using Big View, I didn't like it, I've heard a lot of good things about it, but I've tried it and I personally didn't like it, so it's really just trial and error, like just like these apps for um project management and stuff, I think it really is more of a personal kind of thing, but I use um the teleprompter app.
▪ Mhm, literally it's called teleprompter ▪ um and then ginger uses Big view, ▪ but once the script is in there I just I bring the energy and I read my script, I shoot it and I am ▪ and I edit the pieces that I don't like in.
It, ▪ ginger also says power point can be used as a teleprompter.
I did not realize that you should do a video on that.
▪ ▪ ▪ I didn't use it a lot, it's not my favorite, but like you I'm not a huge fan of big view, but it, ▪ once you get used to it, it's it's better just like anything else.
It's just like, okay, I get how this works, I just need to slow it down and Yeah, Yeah, I 100% agree.
So this is where our our practice comes in, where we sit on the date that you are choosing your um your shoot date is to sit and be okay with being uncomfortable with it ▪ because it might take a few times ▪ ▪ the pros it takes them hundreds of times to get it right.
And don't let them ever tell you that it doesn't, ▪ one take wonders are pretty rare, so if you have four scripts, it might take you a couple of hours.
I suggest you don't let it take your whole day ▪ because you can um and so that's that's the beauty of it when we do shoot for the television television station, ▪ it's time, it's all time.
They have a set amount of time.
I have a set amount of time and I know it in my head going in, It's a two hour block, ▪ You know, 9-11 a.
m. and I know that if I'm not done by 11 ▪ people are leaving.
▪ So there is a huge, huge benefit in constraining your time and saying to yourself, all right self, I've got two hours to shoot four videos.
It is highly doable, especially if they're like 3-4 minute videos.
▪ ▪ So each one conceivably could take about half an hour to shoot ▪ more than doable ▪ more than doable.
You can either read from a teleprompter or you can take your bullet points, right?
So let's say you have the hook, You have your three solutions of whatever you're talking about and then you have your call to action and what you can do is say, Hey, did you know that if you saved money every day for five years, you'll have enough to retire by the age of 55, whatever whatever you're going to say, ▪ wouldn't that be great?
Um, ▪ you know, here's how I'm, you know, I'm Sylvia and so you talk about the three things you can look down.
People always say they don't want to look away from the camera, ▪ but ▪ live reporters do it all the time.
▪ So give yourself a little grace, like they they have to look down at their notes because otherwise they're going to forget what they're going to ▪ say.
Like look down if it's too much, then memorize it ▪ And edit the video.
And in our portal I have uh modules and how you can edit video pretty simply.
I'm actually teaching my 13 year old how to edit. And boy, they're so sharp, right?
They grew up with a computer in their hands, so it's so much easier to show a 13 year old how to edit.
▪ Um ▪ and he can. So it's it's actually pretty great. ▪ But I know you can too.
It's it's very it's intuitive, most of the software out there is it works pretty well because they want you to buy their software and keep doing videos.
So just be aware of that. Did you have a question like me? ▪ Yeah.
You just said editing tools in the portal jimmy and on facebook.
▪ Uh it's in the programs that Cheryl Tan Media. Yeah. Because we need to look into something.
Yeah, look into that. And if you have any specific questions, I can share my screen next week and we can edit something because it is, ▪ it's a great skill to learn.
Like it's just really, really great and ginger you edit video, right? So you edit your own stuff.
So good to it's just it's just good.
Um you don't need to be a filmmaker, like you really don't, it doesn't have to be like, super like animated and things flying in.
It can if you want. ▪ But just being able to edit your own videos will save you time ▪ because you don't have to send it out to somebody else.
It's not really an issue of money even because you can pay someone to do it, but it's more so you can just will save you time because you were able to post that video a lot quicker if you know where you're going to cut.
▪ ▪ ▪ So ▪ ▪ okay, a couple more things. ▪ Shoot date.
I write the scripts ahead of time.
I loaded into my teleprompter and I read ▪ what I'm going to Read for the teleprompter.
I shoot one clip ▪ per video so I let the whole thing run ▪ ▪ while I'm shooting one video.
So at the end of it I usually have four clips.
If I'm going to shoot four videos, does that make sense?
▪ So some people will ▪ shoot a clip, do the intro, do a separate clip ▪ For the next part of the video.
To another clip for like the last part of video.
So like you end up having like 19 clips when you're done with it all. ▪ Mhm.
I just don't think that's a good idea.
So what I like to do is one continuous clip that could be like 10 minutes long ▪ When you really have like a 45 minute video and it could be all the mess ups that you make, it could be everything that you've done in the video.
It could be you yelling at your kids.
It could be all of the things in one clip, you pop it into your timeline and then you ▪ take out the parts that you don't want to be seen in the final video.
▪ ▪ And the reason I like doing that is because it's just a lot cleaner.
▪ And ▪ when you're shooting videos, it's really, your audio is really, really important.
▪ So ▪ be really cognizant ▪ of what you look like and what you sound like ▪ when you hit record.
▪ ▪ So when you're going to hit record, hit record And give yourself a countdown in like a 3, 2 ▪ Pause Smile.
So 3 2, ▪ one ▪ ▪ and then start talking ▪ because that will give you time to edit ▪ before your first word and you're also smiling ▪ before before any of the video because otherwise if you've ever seen videos that start like this, ▪ ▪ it's because you haven't taken the time to do that.
▪ ▪ ▪ It's all good. Right? I have so many videos like that. This is why I know.
So make sure that every time you start a new section of your video, Give yourself a 3 to smile ▪ ▪ and then start talking ▪ with what you want to say.
▪ Some people do better with bullet points and some people do better with ▪ scripted words.
▪ And so I encourage you to figure out which one that is and I can't tell you which one that is because each one of us is different.
▪ But what I will say is you have to do it for you to find out.
▪ So again, in about 15 minutes, we're going to tell me when that shoot date is ▪ ▪ ▪ ▪ and then you'll be able to figure that out for yourself ▪ ▪ because, ▪ because that's important.
Like that's, that's important and I don't know which one that is for you.
I know for me it goes by very quickly if I write a script and it's tight, like because I can write pretty tightly.
Um, it's tight. So their videos are shorter, less rambling. ▪ They get to the point quickly.
They have a definite and, and that's important to me for Youtube.
▪ No, it's not important to me when I'm going live. It's not important to me in this situation.
No offense to any all. I'm just going to keep talking.
You know, it's not as important here, but it's important on Youtube ▪ and it's important if I want on, linked in to capture attention quickly and hold it.
▪ So that's why I write out my scripts and that's why I read from them.
▪ ▪ So any questions about this process ▪ ▪ ▪ ▪ and I do the same thing.
So I'll have four clips. ▪ I, I sometimes way today and I'll edit all four at once.
▪ ▪ ▪ ▪ ▪ ▪ Any questions about this particular part?
▪ ▪ ▪ ▪ No, Okay, I want to show you my youtube channel because that's that you guys had asked kind of where I see this all going like in my, in my mind, how this works.
So if that is still the case and I will show you my screen ▪ ▪ city.
▪ ▪ Um, is that okay ▪ to do so ▪ share ▪ ▪ you guys see my zoom thing.
Right? ▪ ▪ ▪ ▪ ▪ ▪ So I started, I've had a Youtube channel for several years, but it was last august that I started ▪ really focusing on it ▪ and I, you know, didn't have, I don't have an audience on it.
I'm not like super famous in any sense of the word, ▪ But, but I had, I got 10 subscribers in the last hour, Like what in the world, um, I don't know who they are, they could be fake.
I get it, but I'm trying to get to 1000, like I'm really trying to get to 1000.
▪ And the goal is to, to get to 1000.
I've already, you know, it's it's such an interesting platform because ▪ you ▪ ▪ unless you're a famous name and I'm not a famous name, but unless you're a famous name, ▪ you get viewers and you get subscribers from the quality of your content.
That's, that's the way I see it, especially since I know my audience.
▪ ▪ ▪ So if if you know your audience, which I encourage you to really think about, ▪ ▪ you can find your audience through ▪ ▪ key terms that you post with your video on youtube.
So that's, that's kind of what I've seen, I'm not a Youtube expert by any stretch of the imagination, all I can tell you is what I've been doing and how I'm using this to work.
And so you can, if youtube is not your first platform, if your main platform is linked in or facebook or instagram, it doesn't really matter what it is, but each platform has its own ▪ of idiosyncrasies, has its own ways to grow and collect leads and connect with people and and convert honestly.
▪ ▪ So the way I like to look at youtube ▪ is, it is kind of like my resume ▪ ▪ linkedin is the same way facebook is the same way instagram is the same way where your body of work is right there.
It's kind of like, it's right. If, I mean, honestly it's right there.
People can watch it if they want, they don't have to watch it.
They watch a video and they're like, oh my gosh, she's an idiot. ▪ ▪ It's what it is.
▪ And ▪ and that's okay.
Like that's completely okay because it's ultimately as we're learning through this program, is it is you on camera, as long as it's you on camera, ▪ what can you do, right?
If somebody doesn't want to work with you because of you on camera, ▪ it to me is the perfect opportunity to cut ties or at least to not have a new client.
▪ Right? ▪ So ▪ I started in august in august of this year. Okay, august of last year.
I started ▪ very, very simply, I want to say, this is that first video ▪ ▪ ▪ where I really started shooting one video a week ▪ and you can see, I'm not making not uh huh means not, I'm nothing really to be proud of.
Up until that point, I've been doing a video like ▪ ▪ every other few months.
Like I, I tried a series, it was like, okay, it's not great, feel free to look through it.
I'm not taking anything down. I should take some stuff down. But I'm not because again, it's a resume. Right?
I want people to see the progression of where it's gone and where I'm taking this.
I don't know what that is just yet. But people can see it's gotten clearer and clearer over time.
As I look through my analytics, I can see what people want to watch more of.
▪ So when you go into ▪ videos and you can do this with your own channel.
▪ ▪ I used to tell my clients to use Youtube as a repository for content and I still really believe it, even though um, I do that as well as really focus only on Youtube.
So the videos I create are just for Youtube ▪ ▪ for my clients.
Sometimes they're working on several different platforms and they use Youtube as simply a repository.
But me, I'm using Youtube as the platform. ▪ So I'm, I say things like subscribe to this channel.
I say things like comment below and I mean it on youtube.
So you can go here to any of your channels and you can check on this.
I'm not sure if you see that, but most popular and so you can see certain videos for whatever reason have taken off and if you just sort of look through your channel ▪ ▪ facebook instagram, they all have analytics, even though facebook's analytics have changed a little bit over time.
Yeah, you can see what is resonating most with your clients and customers or viewers.
▪ You can tell by the comments that they share with you by what they share.
Like if they share your video, you can tell by the questions that they ask and you can tell a little bit by the views.
So once I realized that this video for whatever reason took off, like I have no idea why it, it was on zoom.
To me it's like who hasn't been on zoom, but ▪ the majority of the views have come since the first of the year after most people were already on zoom.
So I'm like why? Anyway, I don't know.
But ▪ ▪ ▪ I can go into the analytics and I can see which videos get the most subscribers.
But the reason I share this is because no matter what platform you are using, it's important to track ▪ who is engaging with that content.
▪ It's important to know what they feel about what you're putting out there.
So you can create more of what's working.
▪ So I'm gonna write that down more, do more of what's working. I say that all the time.
Actually do more of what's working? Because a lot of times ▪ ▪ I'm guilty of this too.
I'm trying to do so many different things. ▪ I forget to do more of what's working.
I'm trying to do so many different things and like do the new thing and Tiktok and reels, which I'm not ▪ ▪ but really for you ▪ is do more of what's working.
▪ And so what I noticed that people wanted more of zoom, ▪ I started to create more videos about zoom and online learning ▪ ▪ tips for teaching online, that kind of thing.
▪ Um and I'm and I was realizing that this online thing has legs.
So whether it's online or whether how to be a zoom host and this one is new, this one right here.
Zoom Meeting tips for hosts. ▪ If I put zoom in a title, I realized it gets a lot more views.
So ▪ what do you know I'm going to put more zoom in my title and somehow find something that ties ▪ to the other things that I do.
▪ ▪ So the takeaway from me to you is to do more of what's working ▪ in connection with putting yourself out there as you want to be seen.
▪ ▪ ▪ ▪ Any questions I'm going to stop my share.
▪ I have a comment here, but I'm not sure yet what it is.
You see ▪ ▪ um the text on your videos. Is that part of the editing tools?
Oh no, I use canvas, ▪ ▪ this text right here these thumbnails. Is that what you mean?
Yeah, I use Canada too. ▪ Um, put myself on the screen and put the words bigger ▪ so that you can see them.
▪ ▪ ▪ ▪ Yeah. Does that mean you take a screen shot and then I'm just looking directly on the videos or you can do, you can do one of two things.
So some people actually take a screenshot from the video.
Know me, I take one of my sons after I shoot a video and I'm like take a picture of me, hurry up.
Come here, take a picture. And so then I use that picture from that video.
▪ ▪ ▪ Okay, because you can choose contouring Youtube. What what the front page should look like.
Okay, that makes sense. That makes sense.
Okay, I choose and then you have access, I feel like to the Youtube channel checklist.
So in the portal you have access to the Youtube channel checklist.
So if you want to start a Youtube channel, ▪ there are some things that ▪ ▪ that you should focus on just to get started.
Like, you know, the channel header and things like that.
So if you are going to use it either as your main outlet or ▪ or a repository of content, which is fine ▪ that you at least have things set up and we can we can definitely, what would you suggest because I have a Youtube channel haven't used it for months.
I get like barely 20 views.
Would you suggest just start fresh or keep what you keep what you have, is it, keep what you have and just, let's just build it so go through the checklist ▪ and ▪ and go through your Youtube channel and set it up.
Change it. So that set up correctly, but don't change it. Like don't get a new one.
Let's just build on what you already have. It isn't your name? Yeah, exactly, because it's my name. Yeah.
And so I would like to keep it, keep it. Um, ▪ I don't want to lose focus.
I just wanted to show you kind of where we're going, like, that's kind of the bigger picture for me.
Your homework is really to find a date because we need to get these videos out of you.
▪ So four videos. When are you shooting? ▪ What are you shooting them?
▪ ▪ ▪ ▪ ▪ And tomorrow again, we'll see you here at 1:00 tomorrow.
I'm going to go through my air table will create a content calendar using that.
▪ But and talk about scripts and stuff like that too.
But when do you anticipate ▪ being able to sit down and shoot video?
▪ ▪ ▪ Are you looking for dates after we do this scripting exercise tomorrow? Okay. All right.
So I was gonna let you you're going to shoot or you can shoot it today if you want.
Oh no, you probably you all of them today. Um Yeah, I still formalizing some of my topics.
▪ ▪ But yeah, so I would probably ▪ Maybe two today and then to a week from down.
▪ That's amazing. Amazing for, you know, that's amazing. ▪ It gets you ahead.
That's the thing is, it gives you breathing room. It gives you a measure of space.
So if things get crazy and you get super busy, you can, ▪ you know, you have something to post.
▪ Okay. Um, Cynthia Sylvia ▪ ▪ ▪ like me, Lakshmi says hopefully she can write scripts this week and then we'll shoot the 2035.
Yes. Nice. ▪ ▪ Cool. ▪ Good. We'll be cheering you on ▪ ▪ ▪ ▪ Cynthia.
I'm not sure if you're able to see us. Okay. Sylvia is going to shoot on the 26th.
Good for you. ▪ ▪ ▪ ▪ ▪ ▪ Cool. And Cynthia, how about you?
▪ ▪ ▪ ▪ ▪ I have to look at my calendar. I'm in the airport.
Yeah, ▪ thank you for joining us. I'm running from running from gate to gate. They just change my gait.
▪ What a nightmare. I'm going to have to get back to you on stage.
I actually just came back from vacation worries. Well, you do look rested. ▪ ▪ That'll feel risking ▪ now.
Okay, well this is meant to be really awesome for you. So just think about it.
Get home safely and think about a date when you'll shoot your videos. Okay. If you can join us tomorrow.
That'd be great. If not watch the replay and extend that to buy it, you know, ▪ Is it at the same time?
Same 1:00, uh, clock and then same time and then same link that you used for today.
▪ ▪ ▪ Okay. I will see you tomorrow.
Um Any any last takeaways, because you're gonna shoot me a takeaway video, but any last ▪ takeaways or questions or anything I can answer before we go.
Is that one of our assignments beside the scripts to do a takeaway video?
Your assignment today is a date for when you'll shoot your videos and then, okay, quick takeaway, like, take away that you learn from today's session.
This isn't meant to be this.
Don't do a whole lot of I don't want you to take a lot of time.
This is not to stress you out, but just to help solidify in your mind what you've learned today, and maybe something that can help everyone else in our community.
Okay, ▪ Thank you. ▪ Thank you. Thank you.
Um Yes, so those are my homework pieces date and then take away any questions can I answer before you guys head out ▪ before I let you go have a quick question and that is that ▪ ▪ I'm doing the videos.
But I know I need some feedback. I need some concrete goods like this is this you're not doing.
So I can see today that I started well, and then I went off on a little bit of a tangent and I came back.
So, I I caught that one, but still, I would really appreciate some feedback, so I can incorporate that in the in the videos to come.
So, I'm going to say one thing about feedback.
I'm just going to say one thing because I feel like ▪ ▪ we ▪ ▪ and I, you know, I've struggled with this over the years as I've done this because I don't I don't ever you know, if if ever anyone ever thinks that I don't like a video or that it shouldn't be done, Mhm ▪ The video that you create, and I don't mean you'll actually, I mean for all of us, the video, the only person ▪ ▪ whose opinion we should really take to heart ▪ is the person who it's intended for.
▪ ▪ So I could say something like Laxmi, that was an awful video. I hated it.
Like I would ever say that, I would never say that, but if I ever said that ▪ ▪ you have to take that with a grain of salt because I'm not necessarily your audience in the right space.
So ▪ when we even when even we as marketers, as professionals, as friends ▪ ▪ and this goes for your friends and it goes for your family there are going to come from their own perspective and it may not be correct.
So, yes, I want us to give feedback in a way that is constructive.
Um and so that what I said last week about the things that I look for, ▪ I look for rambling, I look for lighting, I look for framing, ▪ ▪ but in terms of whether it's a good video or not, the only barometer is the person who is it's intended to ▪ because we're all going to connect with somebody different ▪ If that makes any.
I don't I hope that makes sense. Um I think I've said it better before.
It makes so much sense, but I still would still like expertise regarding framing.
Like ▪ ▪ you bring ▪ ▪ ▪ 100%.
▪ But for all, but what I mean by that is even when you put it out there to the world.
Mhm. You might not get the response that it deserves and it may be because it's been sent ▪ to the wrong audience ▪ and that stinks.
That's okay. I've been, you know, I have confidence around that now these days.
I worked on myself, I'm ready to put myself out there. ▪ I cannot wait to see more of that.
I mean, have you, have you guys noticed that your confidence level, election has been has raised so high?
You noticed that? Have you noticed that for yourself? ▪ ▪ Well, I think so.
I think that today, ▪ Yeah, ▪ I've noticed that and it's awesome. ▪ It's awesome.
So yes, I I don't think I I didn't have a chance to watch all of the video.
Um but I'll respond, you're framing on the video that I saw from your desktop is great.
So, ▪ um ▪ ▪ ▪ I think you guys are awesome.
So I think what I'll do, I'm going to send the follow up notes and the replay ▪ in just a little bit, I'm also gonna send a survey.
So if there are things that we can address over the next couple of weeks, I want to do that.
Uh I'm always trying to make this program better.
I do like the small the smaller atmosphere where we can know each other and talk to each other and you guys probably know each other better than some of the other groups because you've been able to see each other closely.
So I really actually like that a lot too.
But any feedback I'm really open to and if you have any questions or comments, concerns anything like that, you can respond to their ▪ in the meantime, ▪ get working on your videos and your dates And I will see you tomorrow at one p.m.
Eastern. Okay. ▪ Mhm. Thank you guys have a good day.
Take care of safe travel Cynthia. ▪ ▪ ▪ ▪ ▪